For Pool Installation Companies in the USA

7+ New Pool Install Jobs
Every Single Month. No ads. No HomeAdvisor. No shared leads. No long retainers.

We reach homeowners directly in your service area using compliant outbound SMS and calls — pre-qualify them for budget, timeline, and interest — then hand you the ones who said yes. You show up and close.

7+
Jobs / Month Target
~1wk
To First Conversation
$699
Flat Monthly Platform
1
Company Per Market
Leads are 100% exclusive — never shared with competitors
A2P-registered, DNC-scrubbed, opt-out compliant
No long-term contract — cancel anytime
Full $699 refund if zero meaningful leads in month one
How It Works

Eight steps. You handle two.

Give us your service area. We handle everything from data to outreach to pre-qualification — and hand you homeowners who already said they're interested.

Step 01

You Tell Us Your Service Area

Zip codes, city radius — wherever you actually install. That's the only input we need from you upfront.

Step 02

We Pull Homeowner Data

PropStream-type sources. Real property owners in your exact market — not scraped junk lists or recycled leads.

Step 03

Skip Tracing + Data Cleaning

We find real mobile numbers, then strip landlines, disconnected lines, and duplicates before a single call goes out.

Step 04

Compliance Setup

A2P-registered numbers, national + state DNC scrubs, mandatory opt-outs. All handled on our side — not yours.

Step 05

Outbound SMS + Calls Go Out

Text and voice outreach directly to homeowners in your area. The volume is on us — you're not cold calling anyone.

Step 06

We Pre-Qualify Every Response

Service area, genuine interest, basic budget and timeline. If they don't fit all four, they never reach you.

Step 07

Interested Homeowners Come to You

Warm handoffs only — not cold names on a spreadsheet. People who already said yes to talking pool installs.

Step 08

You Quote and Close

Do the work you're built for. No chasing leads, no racing HomeAdvisor competitors. Just buyers on the line.


Why Not Just Run Ads?

Other channels vs. PropelRoot

Most pool companies have tried one or all of these. Here's an honest look at what you're really getting.

✗ The Usual Options
  • HomeAdvisor sells the same lead to 4–6 competitors — you're racing to answer first
  • Google Ads require constant budget — pause it, pipeline stops immediately
  • SEO takes 6–12 months minimum before producing anything real
  • Agency retainers — invoiced every month whether results come or not
  • Shared lead marketplaces mean competing on price with every installer in your area
  • You're dependent on platforms you don't control
✓ PropelRoot
  • 100% exclusive — we only work with one installer per service area
  • Direct outreach to homeowners — no bidding, no auctions, no middlemen
  • First qualified conversations in about a week — not months
  • Every lead pre-qualified: area ✓ interest ✓ budget ✓ timeline ✓
  • $699 flat platform fee + pay-per-lead — refund if month one produces nothing
  • You own the relationship with every homeowner you close

Transparent Pricing

Simple. Performance-tied.

One flat platform fee. Pay-per-lead set after we review your market and average deal size — no surprises, no hidden costs.

Monthly Platform Fee
$699 / month + pay-per-lead

Pay-per-lead rate is set based on your service area, market density, and average pool install deal value. We work it out together on the strategy call — no upfront surprises.

What $699 covers
  • All homeowner data sourcing for your service area (PropStream-type — not cheap scraped lists)
  • Skip tracing to find real mobile numbers — removing disconnected lines and landlines before outreach
  • Full compliance setup: A2P registration, national + state DNC scrubs, opt-out handling — entirely on our side
  • Outbound SMS and call volume — you're not making cold calls, we are
  • Pre-qualification of every response (area, interest, budget, timeline) before it ever reaches you
  • Ongoing campaign management, data refresh, and optimization
✓ Full $699 refund if you receive zero meaningful leads in month one
⚑ One pool company per service area — locks out local competitors once you sign

Is This Right for You?

We're honest about who it works for

This isn't for everyone. If you match the left column, it's worth 15 minutes of your time.

✓ Good fit

  • You do in-ground or above-ground pool installations
  • You have capacity for 5–10+ more jobs per month
  • You want a pipeline that doesn't depend on referrals or slow seasons
  • You're actively taking new installs right now — not booked 3 months out
  • You want results in weeks, not a 6-month agency engagement
  • You're the owner or the person who makes scheduling decisions

✗ Not a fit right now

  • You're fully booked 2–3 months out and can't take new work
  • You only do pool service, cleaning, or repairs — not installs
  • You want a guaranteed job count (we set conversion expectations clearly upfront)
  • You want SEO, branding, or a long-term agency retainer
  • Another PropelRoot client is already operating in your exact service area

See the Exact Numbers for Your Market

Free 15-minute call. We show you the outreach flow, lead targets, and per-lead pricing for your specific service area. No pitch. We'll tell you honestly if it's not a fit.

Book Your Free Strategy Call →

15 minutes. No commitment required. If your market is already taken, we'll tell you on the spot.